The Challenge
The objective was to transform a wellness brand’s digital presence into a high-conversion e-commerce storefront. I was tasked with designing a seamless user journey—from the homepage to a high-performing Product Detail Page (PDP) and an optimized checkout flow—ensuring the "organic and clean" brand identity remained consistent across all digital touchpoints.
The Solution
PDP Optimization: Designed a scannable Product Detail Page featuring custom iconography for "Key Ingredients," clear sizing toggles, and expandable "How to use" sections to maximize customer information while minimizing cognitive load.
Conversion-First Cart Design: Developed a "Your Bag" slide-out mini-cart with a progress bar for "Free Shipping" and an integrated "What about these?" upsell carousel to increase Average Order Value (AOV).
Data-Driven Collection Layout: Architected the "Cold-Pressed Juices" grid with quick-add functionality and clear visual indicators for size and pricing to streamline the path to purchase.
The Technical Advantage
Systems Thinking: Leveraging my Bachelor’s in Computer Science, I designed these high-fidelity mockups with frontend feasibility in mind.
Performance Optimization: My understanding of HTML, CSS, and JavaScript allowed me to architect layouts that are technically optimized for fast load times and seamless responsiveness.
Design-to-Dev Handoff: Proficient in Figma and XD, ensuring that all design systems are documented for efficient engineering implementation.
