The main idea of this project is to create a beer that not only taste delicious but also look great. The labels are colour palettes designed according to each flavour and they were made for standing out on the liquor stores’ shelves.
I had to come up with the brand name, logo, tag line and style guide.
Beers
Luna beer label
Sunset beer label
Summer beer label
Flat labels
It was required to come up with three types of beer. On top of that, the project should contain a magazine/digital full page ad, and accessory to go with the product.
Bottle label
Another requirement was to design a box for the bottles/cans and a business card.
Box label
Ads
Printed ad
Instagram ads
Business card
Accessory
Project developed on Adobe Photoshop, Adobe InDesign, and Adobe Illustrator.